Launch

Lease to first service,
without the expensive lessons.

We've opened multiple venues in Dubai from scratch — dine-in stores and delivery kitchens: site, licence, municipality and food-control approvals, kitchen build, POS, hiring, opening week. Launch is that path, run for you.

sample plan
Launch timeline — 250 sqft mall kioskSigned lease → opening
  • Wk 1–2
    Trade licence structure & activity codes · landlord NOC · fit-out contractor shortlist · Owner decision: mainland vs. free zone
  • Wk 2–5
    Kitchen layout submitted to Food Control · MEP drawings · equipment orders placed · Long lead: 3-compartment sink, extraction
  • Wk 4–8
    Fit-out · POS built with real recipes and yields · supplier accounts · aggregator onboarding
  • Wk 7–10
    Hiring & visas · food-safety certificates · SOPs & opening checklists · soft-launch menu
  • Wk 10–12
    Final inspection · staff training week · soft open · first weekly P&L · Run handover
Opening week, Dubai

Opening week at our second site. The timeline on the left is the real sequence, with the long-lead items flagged.

What's in a launch

Feasibility & site

Concept-to-location fit, rent-to-sales test, footfall reality check, landlord and fit-out negotiations. A go/no-go with the numbers behind it.

Licensing & approvals

Trade licence structure, DED / free-zone choice, Dubai Municipality food-control requirements, kitchen layout approval, staff food-safety certification, opening inspection.

Systems built right, once

POS configured with real recipes and yields, inventory and purchasing set up so food cost is measurable from week one, aggregator onboarding, delivery ops.

People & SOPs

Hiring plan, visa and onboarding sequence, one-page SOPs (multilingual where the crew needs it), opening checklists, first-30-days rhythm.

Launch is scoped and priced per project under a Statement of Work. Typical engagements run 8–16 weeks from signed lease to opening.

After opening, the hard part starts

Most launches lose money in months two to six because nobody is watching food cost and payouts. Launch clients move into Run for the first year at a reduced rate, so the systems we built keep telling the truth.

Opening in the UAE?

Founders from Japan and abroad: we've done it here ourselves. Bring the concept, we'll bring the checklist.

Talk about your concept